When you’re planning an open house event, then there’s a lot of planning involved. From staging the house to arranging beverages and entertainment, an open house is not a simple venture. However, all of this effort goes to waste if not enough people show up. So, you need to make sure you get high footfall at your event.
This is possible through a mixture of online and offline marketing ideas. Once you plan the logistics of your open house, set aside a budget for promotion purposes. The following tips will help you use this budget in the best way possible.
Use your social media platforms
Social media is the most obvious and essential medium for promoting your open house. So, put up a series of engaging posts as well as some videos to make your open house look appealing. Use all your platforms to talk about this event, and let people know what you have to offer. Also mention if you’re offering snacks and entertainment, as this will pull people in.
Also, use social media tools like countdown timers on Instagram Stories to hype up your event. Make sure you use social media’s key idea of FOMO to entice your audience. Keep your language engaging yet professional, so that you attract serious buyers and sellers as well.
Run paid ads
This is a great way to give your marketing efforts a starting push. Use the various ad tools on your social media platforms to run a series of paid ads. These tools will not only suggest the best audience demographics, but also let you keep track of your ad performance.
However, you shouldn’t lean on simply posting ads. Make a proper planned campaign which captures people’s attention. This will help you increase your organic reach as well. Make sure you test your ads before fully rolling them out. Conduct A/B testing to figure out the best version, and then take the learnings into account for future ad campaigns as well.
Highlight the property
It is important to talk about the property you’re showcasing without giving completely everything away. So, let people know about key features with some selective teaser images, and encourage them to come to the open house to know more. Do this on your social media pages and also share them with other real estate professionals.
Highlight anything special about the property, eg, an indoor pool or a stunning view, and use it to hype up your audience. This will increase footfall, and also generate conversation about your open house.
Design attractive signage and print collateral
This is a method that works great for local real estate marketing. So, signage and print collateral such as flyers and posters are a great way to promote your open house. This signage should make your event look appealing and also let people know the date, address, and timings clearly. In addition, you should add a few highlight images and key features. It should also direct people to the property itself.
Designing a cohesive sign or flyer is not an easy job. So, you should use the open house flyer templates on PosterMyWall. You’ll just need to plug in your open house’s details and adjust the colors according to your needs, then you’re good to go.
Set up a tab on your website
Do not leave any stone unturned when promoting your open house. Make sure you show your audience how much you value this event by putting it up on your website. Make a separate tab to highlight the event and also add a registration portal. This will not only help you get an idea about the footfall, but also add a level of professionalism to the open house.
You can use this tab to get people to come in for private tours of the property as well. In addition, you can add future open houses here. Get people to sign up for updates and open house announcements by entering their email addresses on a popup when they access this open house tab.
Run an email campaign
Use the lead magnets on your website to create an email list. Also use the email addresses of your current customers and partners to bring more eyes on your open house. Then, categorize your audience and send out email campaigns.
These email campaigns should get people to sign up for your open house and feel enticed to visit. So, share key features about the property, let people know about the location and event details, and then hype them up to attend. Make sure you make attractive emails, complete with action buttons to maximize engagement. Also, focus on attractive subject lines so that people actually open up the emails.
In conclusion, there are many ways to promote your open house and maximize its footfall. The key is to target the right audience, so that you can get the relevant people in.